writing standards

Articles promoting upcoming events receive priority; articles reporting the result of an event or activity may be edited to make room for a promotional article.

 

When writing an article, use the reverse pyramid:

Essential information: basic who, what, where, when, why and how;
Interesting information: fun facts, anecdotes, quotes from individuals involved in the event or activity; and 
Filler information: comical remarks on an individual's abilities or clothing, description of decorations.

  

The Winged M Writing Style

The communications department edits The Winged M, MACtivities calendar, and other communication materials produced by the department in accordance with the Associated Press Stylebook and modified by the Communications Committee and staff.

	THE WINGED M ONLINE Click here to see the online version  of The Winged M. (Opens in new window  as an interactive Flash/PDF file.) iPad users click here for PDF version.
	FALL 2010 CLASS GUIDE Click here to see the online version. (Opens in new window as an interactive Flash/PDF file.)

The Winged M, the monthly magazine of Multnomah Athletic Club (MAC), reaches 25,000 readers. The Winged M is a four-color monthly magazine printed on 70-pound gloss stock and highlights athletic and social news of MAC members. The vast majority of MAC members are located in the Portland metropolitan area. 

MAC has existed for 119 years and is one of the premier clubs in the United States. The club has more than 20,000 members who are well-educated leaders in the community. More than half the magazine’s readers are business owners or in management positions. In surveys, The Winged M consistently receives high satisfaction ratings from members and readers.

The Winged M relies on staff and committees for all copy and photographs. The primary objectives of the magazine are to inform members of upcoming events and to report on member accomplishments and activities. Every article submitted for the magazine or calendar is edited to magazine style guidelines.